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5 Things that Separate Successful MSPs from the Pack
More often than not, the difference between a successful MSP and an unsuccessful MSP has nothing to do with the technology they offer or the number of employees they have. And usually, the successful...
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Making the Most of Sales Calls
I imagine that being a sales person is tough. The stereotypes. The disappointment. The rejection. The rejection. I’m going to go out on a limb and say that most people don’t like to talk to sales...
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LinkedIn Sales Navigator – The Thing You Should Have Signed Up for Last Year
One of the great things about social media in this day and age is the fact that it is, for the most part, free. It is more than satisfying to be able to use Facebook and Instagram and Twitter...
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Close the Deal: 3 Ways File Sync Technology Improves Sales Effectiveness
In sales, being prepared for anything is the most critical part of closing the deal. One way to make sure your sales team is ready to close business 24/7 is to implement a file sync and share solution...
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5 Rules for Outsourced Telemarketing
I have funded a lot MSP telemarketing efforts over the past ten years, first at SonicWALL and now at eFolder. Unfortunately, many outsourced telemarketing efforts fail. MSPs often pay for the wrong...
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There is No One More Koala-Fied
“I wouldn’t be selling our products if I didn’t believe they weren’t great,” says Daniel Kinsel, eFolder’s newly appointed VP of Sales, Partner Recruitment. Sounds pretty straightforward, right?...
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It’s A Contact Sport
“It’s not easy to be an SDR [Sales Development Representative]. That’s why I’m qualified to do what I do,” says William Lumbi, Senior Manager of Business Development at eFolder. “I used to be an SDR,...
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How (and Why) to Hire Your First Sales Professional
Tech support, accounting, billing, and marketing — some MSP business owners do it all. But between all these daily challenges, sales can often fall by the wayside. There just aren’t enough hours in a...
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The Preventative Medicine Business
According to Keith Keller, Vice President and Sales Manager at Birmingham-based MSP ACCi, he is in the “preventative medicine business, not the emergency room business.” ACCi offers a wide range of...
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Getting Past the Gatekeeper: Sales Tips for the Busy MSP
Do you keep reaching the receptionist? Can’t seem to get in touch the right person to talk to? Receptionists, office managers, and other gatekeeper positions are paid to screen calls and keep sales...
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4 Practical Ways MSPs Can Use LinkedIn to Keep Their Sales Pipeline Full
LinkedIn is an important tool for building your professional network and staying in touch with colleagues and clients. But there are also ways to leverage your network and use your connection base on...
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3 Best Practices on Building Targeted Lists with Data.com
No matter the size of your business, generating new leads regularly is an important foundation for growth. Of course, one way to create a steady influx of prospects is planning ongoing marketing...
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3 Ways Webinars Will Help Your Business
Marketing can be time consuming and an expensive resource for any business, but thanks to the advancements in technology, there are some great ways to keep costs down while continuing to market your...
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Why You Should Say No to The Wrong Clients
As a business owner, you may invest a lot of your time thinking about ways to acquire new clients and retain your existing ones. After all, your customers are the lifeblood of your business and are...
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3 Tips for Aligning Your Sales and Marketing Teams
It’s no secret that sales and marketing teams in every business environment need to collaborate effectively in order to grow the business. While this is important, it can be difficult to achieve, for...
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Why You Should Have a Farmer on Your MSP Sales Team
Most MSP sales teams include a hunter role. Hunters are typically what you think of when you picture a traditional “sales” role. They hunt down new prospects who have a need for their managed services...
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Increase Your Competitiveness with Strong Client Relationships
What do you think is the essence of your MSP business? Is it the extensive products you offer? The outstanding sales team you hired to close deals? Your convincing pricing model? While all of those...
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7 Reasons to Use LinkedIn for Prospecting
You probably have heard all too often how LinkedIn can help grow your business in many ways. Whether you leverage it for marketing purposes or as an additional tool for your sales team, there are a...
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Looking for MSP Sales and Marketing Help? Head to Boot Camp!
This week, eFolder is heading to Nashville along with 760 managed service providers for boot camp. IT Sales and Marketing Boot Camp, hosted by Robin Robin’s Technology Marketing Toolkit, is one of the...
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5 Reasons to Use a Power Dialer
There are countless tools you can use to help optimize your sales and marketing efforts, especially as your company grows. With an increasing number of leads to follow up on and a growing client base...
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